Problem: Create an integrated campaign for Anthropologie furniture.
Insight: People who shop at Anthropologie like to express themselves individually. Their home is a unique place and a reflection of their creative minds.
Concept | Art Direction | Designing | Editing
Anthropologie will partner with different local coffee shops from around the country. For one special weekend, the coffee shop will transform the place into a majestical venue using fancy decorations, costumes, special effects and music to create a unique environment. Anthropologie will be using their own mugs, furniture, and other accessories to decorate the place, which will be available for purchase.